← All work
AI-first Super-app Agriculture

Agrino

Designing an agriculture application — an AI-powered super-app for farmers, backed by Keshavarzi Bank of Iran.

Foundations shipped · launching 2027
Agrino market bot — today's national average prices for five crops, each with its daily change
Agrino market bot — the national average wheat price, its range and active ads, with follow-up chips
Agrino market bot — setting a wheat price alert for Khorasan at a chosen threshold
[ agrino · market bot · prices ] persian · rtl
// context & role

A chat-centric super-app for farmers: market information, weather alerts, access to agriculture experts, and commerce — with AI running through all of it.

Consultation chatbots for crop and livestock farmers, AI-powered search for buying and selling products, and custom AI assistants that large agribusinesses can configure for themselves — all answering from documents approved by Keshavarzi Bank.

Client
Keshavarzi Bank of Iran (Agricultural Bank)
Role
Lead Product & Experience Designer (contract)
Period
~Oct 2025 – present
// problem

Powerful AI, for a mixed-skill rural audience.

Agrino has to make AI consultation, commerce, and expert access usable by farmers across a wide range of digital literacy — and every answer has to trace back to sources Keshavarzi Bank has approved. The design challenge is making something genuinely powerful feel plain-spoken and trustworthy.

// approach

Design straight from the bank's problems.

01
End-to-end design from stakeholder sessions

Ran the work directly off sessions with the bank, translating their problems into customized, optimized flows.

02
Built the foundations

A full token system — 300+ variables, light + dark from day one — plus plain-language content rules written for mixed-skill rural users.

03
Components & flows, in progress

Building out the component library and the core flows on top of the shipped foundations.

// key work

The home, the market bot, and business channels.

→ the home

Banking, the market, expert advice and businesses sit on one home, with quick access, offers, news and support below. The same home carries over to the web, where a side rail takes the place of the tab bar.

Agrino home on the phone — service tiles, quick access, a banner, news and support
The home on the phone.scroll ↓
Agrino home on the web — the same sections beside a side navigation rail
The same home on the web, with a side rail.scroll ↓
→ the market bot

Buying and selling run as a conversation. The bot asks one question at a time and offers likely answers as chips, so a farmer can post an ad without filling in a form. It ends on a summary to confirm or correct, and the ad can be managed afterwards. Prices work the same way: today's prices across crops, one crop's average and range, and an alert when it crosses a level, all from the same chat.

Agrino market bot — a greeting and four starting points: top ads, post an ad, today's prices, a guide
01 · startA greeting and four ways in, instead of an empty prompt.
Agrino market bot — a farmer asks to sell wheat and the bot offers wheat types as chips
02 · askAsk in plain words; the bot answers with choices to tap.
Agrino market bot — a full conversation posting an ad for laying hens, ending in a confirmed summary
03 · post · scroll ↓One conversation, from greeting to a published ad.
Agrino — my ads, each with its status and the details the bot collected
04 · managePosted ads, with their status and the details the bot collected.
→ businesses

Large agribusinesses get a space of their own. A farmer picks a business, follows its channel, and sends requests — contracts, inputs, invoices, a specialist's advice — through its farmers' office, where each one keeps a visible status.

Agrino — a directory of agribusinesses, shown by logo
01 · chooseThe businesses on Agrino.
Agrino — a business channel with its farmers' office pinned above its sub-channels
02 · followA business's channel, with its farmers' office pinned on top.
Agrino farmers' office — a consultation request form with subject, description, optional photo and visit date, above the latest consultations and their status
03 · requestA consultation request to the business's specialist, photo optional.
Agrino farmers' office — request history grouped by week and month, each with a status
04 · trackRequest history, each with its review status.
// status
Foundations shipped, launching 2027

The design system and core flows are delivered, and I now advise the team ahead of a 2027 launch. This case study will be revisited with outcomes once Agrino is live.

// next project
Vendora
A commerce platform for merchants, with its design system mapped 1:1 to code.
View case →