Enterprise platforms, AI-first products, and hard conversion problems — most joined at their most ambiguous stage and left with a design system, coherent flows, and a team to carry them forward. Every metric below is tagged for confidence.
Iran-born, globally-sold enterprise device management. Every feature on the platform designed end to end, from a solo MVP onward.
Sole designer at Iran's largest e-commerce company. Redesigned the checkout path; during a joint campaign with the MAHAK charity it converted at 2.8% (cart to paid), against Mehr's 0.4% average.
Designing a national AI healthcare assistant — a medical companion grounded in documents prominent Iranian physicians have vetted.
A four-panel healthcare system — patient, physician, medical centre, backoffice — coherent enough for a fully outsourced team to build without logical gaps.
As senior designer, rebuilt a parental-control app's core path around ready-to-use profile roles and made it market-ready. It passed 500,000 downloads during that time, and has since passed 1 million installs on Google Play.
An agriculture super-app — a chat-centric AI product for farmers, backed by Keshavarzi Bank.
Redesigned an e-bike & scooter sharing service across mobile and web — reservation and ride flows rebuilt with a scalable design system.
Promoted by the design director to lead two senior designers on a commerce platform for merchants — merchant panels, crypto commerce, a design system mapped 1:1 to code.
Design strategy and a unified design system across multiple admin panels for complex AI infrastructure platforms at the Advanced ICT Research Institute.
Contract, full-time, or consulting — remote worldwide, hybrid in Tehran.
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