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Consumer mobile Family safety Onboarding

Safes

As senior designer, I rebuilt the core path, from sign-up to setting up a child's device, around ready-to-use profile roles and made the app market-ready. It passed 500,000 downloads while I was on it, and has since passed 1 million installs on Google Play.

[ safes · parent & kid apps hero ]
// context & role

A parental control and school-safety app spanning screen time, content filtering, app rules, location, and classroom management.

Safes runs across Android, iOS, and Chromebook, with separate parent and kid apps. When I joined, it barely worked end to end. I rebuilt the core path, established the design system, and simplified the experience for both parents and children.

Company
SternX Technology GmbH
Role
Senior Product Designer
Platforms
Android · iOS · Chromebook
// problem

Protection that demanded too much setup.

When I joined, the app barely worked end to end, and setup asked parents for heavy manual configuration — the point where they gave up. Parents wanting to keep their kids safe were stalling before they ever got protection in place.

// approach

Replace configuration with ready-to-use roles.

Signature feature
Ready-to-use profile roles

Pre-built, automated rule sets tailored by a child's age, gender, and region — so parents get proper protection immediately, without having to configure every rule themselves.

01
Rebuilt the core path

From sign-up to setting up a child's device, across both parent and kid apps, rather than patching individual screens.

02
Established the design system

Built the foundation that kept both apps consistent as functionality grew.

03
Simplified for parents and children alike

Reduced the cognitive load on both sides of the product, so setup and everyday use stayed approachable.

// key work

The parent app, the kid app, and setup.

[ profile roles ]
Ready-to-use roles.
[ parent · dashboard ]
Parent dashboard.
[ kid app ]
Kid app.
[ setup flow ]
Simplified setup.
// outcomes
DOWNLOADS WHILE I WAS ON IT
500K+

Since then, the app has passed 1 million installs on Google Play.

4+ ★

Maintained a 4+ star rating on the Play Store throughout the tenure.

// next project
Medio
A four-panel healthcare system, airtight enough for an outsourced team to build.
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